Now in its 10th year, CBRE’s How Global is the Business of Retail? report identifies the target markets of international retailers globally.

International retailers targeted a wide range of new markets in 2016. 89% of surveyed cities saw at least one new international brand enter. Retailer activity increased by 2% in 2016, down from the 3.1% increase registered last year, indicating a slowdown in retailers’ global expansion. The vast majority of the top 15 cities targeted by retailers for the first time last year are mature markets.

Global reach and the capability to serve clients across all retail environments


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Top Target Markets By New Entrants - More new entrants are targeting this year's top markets

Top Exporting Countries - Expansion By Retailers (at city level) From Each Country - U.S. retailers continue to be the most active globally

New Market Entrants By Country - Hong Kong tops target market for new brands